Searching for Order in the Blogosphere

An article in the Washington Post: Searching for Order in the Blogosphere:

"Sphere and Technorati also are partnering with traditional news sites, adding buttons to news articles that allow readers to quickly find blog commentary related to those articles. The link-focused Technorati shows only blogs that have linked to the specific news story. Sphere, by contrast, analyzes the news story and then links to all blogs that touch on the same subject matter, even if there's no direct link to the story.

To see examples, go to any news story on washingtonpost.com and you'll find a Technorati link under the heading 'Who's Blogging.' Over at Time magazine's Web site ( http://www.time.com ), news stories include a Sphere button with a link to 'related blogs.'

Those sorts of relationships are the ones we need to watch.

'I think the blogosphere and traditional media can be a very powerful couple if they can figure out how to dance together,' Conrad said."