In the New York (as opposed to the Carbondale) Times, Stephanie Rosenbloom reveals how to Loosen Google's lock on your past: "The most effective way to define and control your digital persona is to start a blog or put up a home page.

'Web logs come up very high in a Google search,' someone from Harvard said. 'By creating a personal Web page, particularly one that has lots of links to lots of sources, you can create a gateway to your online identity.'"